About Strategic Housing Group

Strategic Housing Group is a real estate investment, development and asset management firm specialised in dedicated accommodation properties for higher education students, trainees, young professionals and others across the Middle East, Africa and Asia in partnership with Asset Living.The firm is headquartered in the Dubai International Financial Centre with regional satellite offices.


To be the leading dedicated specialiased housing developer and operator for higher education students, trainees, young professionals and others throughout the Middle East, Africa and Asia.


To innovatively create and embed best practices, methods and systems, which will ensure all our developments yield success both socially and economically.

Why Housing

According to many government entities, research and consulting firms, there is a lack of affordable housing in most countries around the world and the gap continues to grow. This is an issue that affects even the world's most developed nations. McKinsey Global Institute's 2014 Cityscope database of 2,400 metropolitan areas found that the affordable housing gap now stands at $650 billion a year and current trends suggest that there could be $106 million more in low-income urban households by 2025. To replace today's inadequate housing and to build the additional units required by 2025, an investment of $9 trillion to $11 trillion in construction spending alone would be required and an additional $16 trillion for land acquisition.

Affordability by household income segment,

% of area median income

Source: McKinsey Global Institute: Tackling the word’s affordable housing challenge

According to report published McKinsey & Company in 2014; there are four approaches to reduce the housing-affordability gap by 20 to 50% and they are as follows:

  • 1. Unlocking land supply
  • 2. Reducing construction costs
  • 3. Improved operations and maintenance
  • 4. Lowering finance costs
  • 5. Providing dedicated housing opportunities

At SHG, believe in a fifth approach and aim to focus on providing ‘dedicated housing’ for those who require it and offer facilities to ensure comfort and access to their place of study and work.