About Strategic Housing Group

STRATEGIC HOUSING GROUP (SHG) is a dynamic fast-growing company that started within the student living community space and has grown into co-living and hospitality. The firm is very particular with how they design, develop and operate the properties and follow their own proprietary development and operational brand guidelines ensuring optimal satisfaction to all stakeholders.

The firm is headquartered in Dubai International Financial Centre and is a joint venture partner of Asset Living, the largest student housing company in the US with over 160,000 beds under their management. Asset Living has over 40 years of experience and is also amongst the top companies in the country in co-living, multi-family, and senior living.

As part of the recent portfolio expansion, the firm tied up in a joint venture with Arbah Capital, licensed by the Capital Market Authority (CMA) in the Kingdom of Saudi Arabia as a closed Saudi joint stock firm. Arbah’s principal activities include Asset Management, Real Estate Investment, Private Equity, Corporate Finance, Wealth Management, Brokerage, Custody and Advisory Services.


SHG’s vision is to remain the leading dedicated specialiased housing developer and operator for higher education students, trainees, young professionals and others throughout the Middle East, Africa and Asia and to continue growing globally as the market leader for multiple living community and hybrid hotel brands.


The firm’s mission is to provide safe, fulfilling and modern living communities, that truly embody a world class lifestyle and represent a fresh experience of living that is based on in-depth research and analysis of today’s housing expectations. Based on the research, to innovatively create and embed best practices, methods and systems, which will ensure all our developments yield success both socially and economically.

Why Housing

According to many government entities, research and consulting firms, there is a lack of affordable housing in most countries around the world and the gap continues to grow. This is an issue that affects even the world's most developed nations. McKinsey Global Institute's 2014 Cityscope database of 2,400 metropolitan areas found that the affordable housing gap now stands at $650 billion a year and current trends suggest that there could be $106 million more in low-income urban households by 2025. To replace today's inadequate housing and to build the additional units required by 2025, an investment of $9 trillion to $11 trillion in construction spending alone would be required and an additional $16 trillion for land acquisition.

Affordability by household income segment,

% of area median income

Source: McKinsey Global Institute: Tackling the word’s affordable housing challenge

According to report published McKinsey & Company in 2014; there are four approaches to reduce the housing-affordability gap by 20 to 50% and they are as follows:

  • 1. Unlocking land supply
  • 2. Reducing construction costs
  • 3. Improved operations and maintenance
  • 4. Lowering finance costs
  • 5. Providing dedicated housing opportunities

At SHG, we believe in a fifth approach and aim to focus on providing ‘dedicated housing’ for those who require it and offer facilities to ensure comfort and access to their place of study and work.